As a roofing company owner, hitting a growth ceiling at the $1-3 million revenue mark is a common challenge. To help you break through to the next level, Online Boost has compiled expert tips from successful roofing entrepreneurs on the moves that unlocked major business growth.
Leverage the Power of Social Media
Heather Hitchcock, owner of Royal Roofing, attributes her company’s serious growth to an effective social media strategy. When starting, Hitchcock prioritised getting everyone in her network to think of her whenever they heard of someone needing a new roof.
She went all-in on social media, regularly posting engaging stories, roof inspection videos educating homeowners, and photos differentiating Royal Roofing from competitors. By paying attention to what generated the most engagement, Hitchcock turned her social media efforts into a targeted growth strategy integral to Royal Roofing’s success.
Differentiate with Bold Branding
According to Ben Mar from Roof Tiger, wrapping company vehicles in eye-catching, unique branding is a powerful way to stand out in the market and increase brand recognition. Mar notes that when you take chances with your branding, people will notice you more frequently, better understand who you are, and be more likely to call when they need your services.
Mar emphasizes that bold branding is the foundation for all your marketing efforts. Coupled with hiring excellent people to execute your strategies, aggressive branding can fuel amazing growth from zero to $2 million and beyond.
Invest in Client Experience and Brand Equity
For one roofing company owner, unlocking growth came from relentlessly investing in providing an exceptional client experience while growing brand equity. This two-pronged approach leads to:
- Higher close rates in your sphere of influence
- Higher value customers
- Customers for life who keep coming back
By never skimping on branding and always focusing on value-adding processes that create raving fans, you can build a lifetime flow of quality leads from people you want to work with.
Growth Mindset and Empower Your Team
The owner of Trust Roofing achieved a major shift by moving from an “I have to do everything myself” mindset to one focused on training others to handle key tasks, eventually to a level matching or exceeding their abilities.
In tandem with empowering team members, they rebranded from the generic “TG Roofing” to the more inspiring “Trust Roofing”—a brand that could rally the team, shape company culture, and drive impactful marketing. Combining a growth mindset and an empowered team under a strong brand identity unlocked new levels of success.
Set Big Goals and Embrace Failure
One contributor shared that enabling their team to chase ambitious goals was transformative for business growth fearlessly. Setting audacious targets and giving employees full permission to fail creates an environment where people feel encouraged to give their all without fear of disappointing you.
Emphasize to your team that failure is not only okay but an invaluable opportunity to learn and improve. When everyone feels empowered to go after big goals and “fail forward,” your collective growth potential is unleashed.
Put Your Company and Brand in the Public Eye
Greater community visibility of your company, brand, and face builds crucial trust that makes people want to work with you. One roofing leader underscored the importance of getting your business out there in the public view.
The more potential customers see and begin to trust you, the easier it becomes to run your company. Instead of constantly chasing leads, you can reach a point where customers actively seek you out—a game-changer for growth.
Exceptional Team United by Core Values
John Franco from Green Tech Roofing and Solar credits much of their growth to $10 million to the quality of his team. Franco focuses on:
- Hiring the right people
- Putting them in positions to succeed
- Leading by example to demonstrate what’s possible
A united team following clear processes, standard operating procedures, and shared core values is key. By ensuring every hire meets your standards and leading from the front, you lay the groundwork for your team to follow you to new heights. With this approach, Green Tech is on track to reach $13-15 million this year, aiming for $20 million next.
Building Your Team and Step Out of Sales
A major turning point for one owner came when they stopped personally selling and concentrated fully on building their team and business. Although it was a challenging transition, investing in professional sales coaching to develop a robust sales system and bringing on business mentors catalyzed incredible growth.
Freeing yourself up to work on your business, rather than in it, can be the crucial shift needed to reach the next level. Building a strong sales team while focusing on your role as a leader is often the missing ingredient to escape stagnant growth periods.
Professional Coaching and Mentorship
Several entrepreneurs pointed to hiring professional coaches and joining mentorship programs as crucial factors in taking their businesses to new heights. Whether it’s sales coaching to improve your sales systems and team or business mentorship to help you grow as a leader, investing in expert guidance can be the catalyst your roofing company needs to break through growth plateaus.
Though it can feel like a leap to devote resources to professional development, the returns regarding enhanced strategy, efficiency, and leadership ability can swiftly eclipse the initial investment. If you find your company stuck at a certain level, consider if coaching or mentorship might be the key to unlocking your next growth stage.
Multifaceted Approach to Achieve Breakthrough Growth
As these roofing industry leaders have shared, there’s no silver bullet to skyrocket your company’s growth. Significant expansion requires a multifaceted approach tailored to your unique business and market.
Whether you start by revamping your branding, becoming a social media maven, or doubling down on customer experience, the most important thing is to begin taking purposeful action. Over time, aligning your team around an ambitious vision, core values, and consistent execution will generate the momentum needed to smash through growth barriers and reach new milestones.
Unlocking the next level for your roofing company takes commitment, creativity, and continual optimization. However, as these growth-mode owners have demonstrated, extraordinary success is within reach with the right strategies and mindset. Focus on implementing a combination of these proven tips, and your roofing business will be well on its way to reaching new heights.
Ready to accelerate your roofing company’s growth and take your marketing to the next level? Contact Online Boost today to learn how our digital marketing experts can help you generate more leads, boost sales, and achieve your growth goals faster.
